GANT was founded in New Haven, Connecticut in 1949—just steps from the Yale University campus—and was instrumental in shaping the casual mode of dressing that emerged during the post-WWII rise of American sportswear. GANT invented and popularized shirt features such as the button-down collar, the box pleat, the back collar button and the locker loop. Those shirts became associated with the Ivy League look and the Yale Co-op was one of its most famed distributors.
The Yale Co-op was the social hub of the campus—a store where everything a student might need—from toiletries to books to clothing—might be found. In the 1960s, GANT made a shirt collection exclusively for the Yale Co-op, and it is that collection, recreated under an agreement with Yale University’s Office of Marketing and Trademark Licensing, that will now be introduced globally.
(Source: anchordivision)
